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10 most unpopular Christmas gifts you should avoid buying this year

While there are a number of sure-fire gifts that’ll make anybody happy, there are also a number of presents people hate receiving.

To avoid being on anybody’s naughty list, you may be interested in learning what some of the least popular items are.

To help out with this, the experts over at KAYAK have surveyed people across the UK to see how appreciated certain presents were.

See the 10 most unpopular Christmas presents to receive

These are the 10 most unpopular Christmas presents to get.

  1. Clothes that aren’t my style – 29%
  2. Deodorant gift set – 21%
  3. Soap gift set – 20% 
  4. Bath salts/bath bombs – 18%
  5. Novelty socks – 18%
  6. Hat and scarf gift set – 14%
  7. Candles – 13%
  8. Pyjamas – 11%
  9. Statement mugs – 10 %
  10. Makeup gift set – 10% 


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According to the experts, around 89% of Brits avoid telling the giver they dislike their gift, often pretending they like the present or appreciate the thought behind it.

When it comes to doing something with the unwanted items, nearly a third choose to regift or donate to charity, while others let them gather dust (18%). 

They also found that Brits prioritise spending time with friends and family (71%), eating good food (53%) and relaxing and recharging (49%) with gift-giving being lower down the list at 33%.

Rachel Mumford, KAYAK UK Travel Expert, says: “Brits value quality time with family and friends over the Christmas period, so instead of gifting presents that sometimes aren’t quite to taste or are left unused, why not consider a snowy escape or a sunny beach holiday together where you can have good food and relax and recharge whilst making memories?”



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